189K Clicks, 123+ Campaigns, 1 Goal – Driving High-Quality Leads Through Meta Ads

5-Ways-Inbound-Marketing-Generates-Leads

About The Client

A well-established educational brand offering seasonal camps and learning programs, focused on attracting parents to enroll their children in structured learning environments.

Challenges

Low lead volume from older campaigns.
High CPL on some audience segments (as high as $220+).
Campaign fatigue due to repeated creatives.

Objectives

To generate qualified leads for various educational campaigns (Summer Camp, Spring Camp, Open House) through Meta ads while keeping CPL under control.

Solution

Launched 123+ segmented campaigns targeting cold and warm audiences separately.

Used lookalike audiences based on previous converters.

Optimized creatives monthly to avoid fatigue and boost CTR.

Focused on landing page experience to reduce drop-offs.

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Results

189,252 total clicks
123+ lead-focused campaigns
260 leads generated in Jan 2025 alone
$165,972.15 total spend
Lowest CPL achieved: $6.91
Avg. CTR across campaigns: 1.72%

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Total Clicks

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Leads in Jan 2025

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Cost per Lead

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CPC

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Objective

Double the organic traffic
Rank for high-intent keywords (e.g. “Italian restaurant Singapore”)
Increase table bookings via organic discovery

Industry:: GYM
Duration:: 1 year
Services:: Media Buying
Location:: US