xTWO Store – 3X Revenue Growth with Data-Driven Strategies

About The Client

xTWO Store, a leading e-commerce platform for premium home improvement and bathroom products, sought to drive substantial revenue growth through targeted digital enhancements and strategic optimizations.

Challenges

Low organic visibility and traffic.
Heavy reliance on paid campaigns for revenue generation.
Underutilized SEO and content optimization opportunities.

Objectives

Maximize total revenue by optimizing digital strategies and improving user purchase behavior.

Stagnant revenue growth despite consistent website traffic.

Low conversion rates impacting overall sales.

Inefficient purchase flow leading to cart abandonment.

Low conversion rates impacting overall sales.

Solution

MetaLogic Digital implemented revenue-focused strategies to enhance sales performance:

Conversion Rate Optimization (CRO)

Enhanced product pages with rich descriptions and visuals. Simplified checkout to reduce friction and boost sales.

Revenue-Driven Call-to-Actions (CTAs)

Strategically placed CTAs to drive conversions and conducted A/B testing to determine the most effective variations.

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Results

Total Revenue Growth: 387.48% increase
E-commerce Purchases: 431.43% increase

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Revenue Growth

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Ecommerce Purchases

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Industry:: Ecommerce
Duration:: 1 year
Services:: SEO
Location:: United Kingdom(UK)