About The Client
A niche Parkour gym focused on youth training programs and summer camps, looking to scale reach and acquire high-quality leads via Meta (Facebook) Ads.
Challenges
To boost membership enrolments and brand visibility, use targeted Meta Ads campaigns to draw in those interested in alternative fitness regimes and sports.
Objectives
To reduce the Cost Per Lead (CPL) while maintaining or increasing the total number of leads for specific seasonal programs like Back to School and Summer Camps.
Solution
MetaLogic Digital implemented a targeted strategy to reduce the bounce rate:
Results
- Reduced CPL from $13.63 to as low as $5.39 (a drop of over 60%).
- Top-performing campaign: Back to School FB Lead Form 9.4.24
- Leads: 145
- CPL: $5.39
- Spend: $780.84
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